Colorado’s Agencies Create Recipe Frameworks for Communities through the Healthy Corner Store Partnership

Aug 24, 2022

Small community-based shops, resembling nook shops, are handy locations to buy easy meals gadgets. Nevertheless, smaller shops typically have restricted stock – particularly for nutritious choices. Cooking Issues Colorado and Rocky Mountain Prevention Analysis Heart’s College Wellness Packages engaged with three nook shops in Denver to pilot a SNAP-Ed marketing campaign designed to enhance wholesome consuming. The marketing campaign centered on step-by-step recipe frameworks and supplied supportive, academic, and sensible examples for a versatile method to recipes that higher resonate with neighborhood members. Recipe frameworks are rooted within the understanding that recipes don’t must be adopted precisely however can function a normal components to be adjusted based on funds, wants, and preferences.

For this marketing campaign, SNAP-Ed labored with domestically owned, neighborhood-based nook shops which have demonstrated a dedication to stocking nutritious meals. Shops highlighted nutritious gadgets and supplied academic assets with tips about how meals will be mixed to make wholesome meals that match completely different preferences and budgets. The marketing campaign launched the idea of step-by-step recipe frameworks, with frameworks starting from one-dish meals to grain bowls. The frameworks included well being profit data for various substances. Printed assets have been shared in-stores close to the checkout areas. Textual content messages have been despatched by Colorado’s Text2LiveHealthy intervention to increase the attain of the marketing campaign. Roughly 3,000 textual content message subscribers acquired marketing campaign messages delivered in English and Spanish. Ninety-two p.c of subscribers felt that the step-by-step versatile recipe messages have been useful, and 93 p.c felt that they have been simple or very simple to comply with.

The recipe framework marketing campaign was well-received by neighborhood members, Text2LiveHealthy subscribers, and retailer homeowners. As one store proprietor famous: “A los clientes les gusta las recetas que dejan y se los llevan y también muchos me preguntan por los posters, me gusta este programa. Gracias por ayudar.” [Clients like the recipe cards; they usually grab one, and many also ask me about the posters. I really enjoy this program. Thank you for helping.]

Subsequent steps for this partnership embody introducing in-store signage and different nudges to encourage wholesome decisions and probably increasing to further shops throughout the state.

Attempt a grain bowl of your personal with this recipe framework!